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Case Study · Construction
NOX Construction
Craftsmanship, on the record.
A premium contractor site for a Salt Lake City builder. Bold brand, photography-led project galleries, multi-step quote capture, and a trust-signal-heavy layout tuned for high-ticket residential and commercial leads.
The challenge
A builder hidden behind a brochure
Contractors win large projects on trust. NOX had the work — a portfolio of residential remodels, custom builds, and commercial projects that sold themselves in person. But the old site read like a brochure: a stock-photo hero, generic "about us" copy, a contact form nobody trusted, and zero project detail. Leads that made it to the site were bouncing straight to competitors who looked more credible online.
The ask: a site that matches the quality of the work, makes the portfolio easy to browse, and gives a serious buyer enough confidence to start a quote conversation.
What we built
A builder's site, built like one of their projects
Brand-forward identity
Bold red-and-brown palette that carries the NOX identity end to end. Typography and spacing that treat the portfolio like the hero it is. No template-itis.
Before/after project galleries
Every featured project gets a dedicated page — scope, timeline, materials, challenges solved, before/after photography. The kind of detail that converts a casual visitor into a serious inquiry.
Multi-path lead capture
Multiple lead pathways — quick contact, detailed quote request, project-type-specific form. Different buyers ask in different ways; the site handles all of them without feeling like a form farm.
Trust signals in the right places
Licensing, insurance, certifications, testimonials, Google review links — placed where high-intent buyers actually look for them. Quiet proof, not shouty badges.
Responsive, mobile-first
Contractors get discovered on phones — a homeowner walking a property, a builder reviewing subs on-site. Every gallery, form, and CTA works perfectly at phone width.
SEO foundation
LocalBusiness schema, city and service landing pages, clean sitemap, Google Business Profile tuned, review pipeline seeded. The base for ranking before spending a dollar on paid.
The outcome
Leads that arrived ready to talk
The shape of inbound changed immediately. Fewer "what do you do?" inquiries, more "we saw the remodel on your site and we have a similar scope." Higher-intent, better-qualified, easier to close. The portfolio is doing the qualification work the sales pipeline used to do manually.
Ongoing, we handle hosting, care, and content additions as new projects finish. Every completed build becomes another proof point on the site.