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Case Study · Restaurant
Deli Counter Orlando
Premium sandwiches, built to order.
A fast, appetizing WordPress site for a Boar's Head-quality sandwich shop. Live SpotOn menu integration, custom lead forms, a built-in English/Spanish live translator, and on-page SEO tuned for Orlando lunch searches.
Archived case study — the client has since moved their website to a platform vendor. We designed and operated this build through its original life on ProDesigning.
The challenge
A premium sandwich shop with a generic online presence
Deli Counter had the food and the following — Boar's Head quality, loyal lunch regulars, and a steady local reputation. What they didn't have was a website that looked like the product. Menu updates were slow, specials weren't visible, there was no bilingual option for a strongly bilingual neighborhood, and the contact forms on the old site barely worked.
The brief: make the site as appetizing as the sandwiches, keep the menu always in sync with the POS, make it accessible in English and Spanish without forcing a separate site, and get the food ranking in local search.
What we built
WordPress, done with care
Custom WordPress build
No bloated theme, no page-builder drag. A custom theme keyed to the Deli Counter brand — warm palette, big food photography, typography that actually reads on a phone walking into lunch rush.
Live SpotOn menu integration
Menu pulled straight from SpotOn POS so pricing, item availability, and specials stayed accurate automatically. No double-entering prices, no stale PDFs, no "sorry we're out of that" after the customer already drove over.
Built-in English/Spanish translator
A live on-page language switch — the whole site (menu items, descriptions, hours, contact) flips between English and Spanish without a separate /es/ site or Google Translate popup. Fast, clean, and served to the neighborhood the way the neighborhood actually reads.
Custom contact & catering forms
Custom forms for general inquiries, catering requests, and private event bookings — each with its own validation, spam protection, and routing rules. No off-the-shelf form plugin feel; the forms match the rest of the brand.
On-page SEO & schema
Restaurant schema, Menu schema on menu items, LocalBusiness markup with hours and cuisine categorization, Google Business Profile tuned, and Core Web Vitals green across the board. The base for ranking in Orlando lunch searches.
Mobile-first performance
Most sandwich lookups happen on a phone, mid-hunger. Image compression, deferred scripts, and aggressive caching so the menu shows up in under a second on 4G — the difference between "let's go here" and "let's find somewhere else."
The outcome
A site the regulars actually used
The menu stopped being a support ticket. Customers checked specials on their phones from the parking lot. Spanish-speaking regulars got the same clean experience as everyone else without being shuffled to a half-translated subsite. Catering inquiries stopped getting lost. The site loaded fast, ranked locally, and looked like the sandwiches.
The client eventually chose to move their website operations to an industry platform vendor — a decision that fit where they were headed as a business. We designed and ran this build through its life with us, and it stands as a template for what a lean, custom-WordPress restaurant site can do when the details get actual attention.