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Case Study · Restaurant
Asian Gourmet
Two locations, one live menu.
Vietnamese-Thai cuisine across Melbourne and Palm Bay, Florida. A custom site with live SpotOn-driven menus, reservations, and TCR-approved Twilio SMS for confirmations, waitlist, and text-club promotions.
The challenge
A template wasn't going to cut it
Asian Gourmet runs two busy locations with overlapping-but-distinct menus. The old site was a generic restaurant template — separate contact pages for each location, a PDF menu that nobody updated, and no way for guests to book, confirm, or rejoin the waitlist from their phone. Every new promotion meant a support ticket to a web vendor in another state. Every hour the kitchen changed a special, the menu online was wrong.
The ask: one site that feels like one brand, serves two locations cleanly, pulls the menu directly from the POS, and lets the host stand know when a table is ready — without the staff having to babysit three different systems.
What we built
Custom site, integrated end-to-end
SpotOn-driven live menus
Menu pages read directly from the SpotOn POS. When the kitchen adds a special or 86s a dish, the site updates automatically. No PDF uploads, no support tickets, no stale menu.
Clean location switching
One URL, one brand. A location picker surfaces Melbourne or Palm Bay hours, menus, phone, and address. Google sees one domain with proper LocalBusiness schema for each location.
Reservations with SMS reminders
Reservation form with Twilio-backed confirmation SMS and a reminder 24 hours out. We cut no-shows immediately. The campaign went through TCR registration so it actually delivers.
Waitlist that texts you
Busy nights fill fast. Guests can self-serve onto the waitlist from their phone while sitting in the parking lot — then get a text when their table's ready. The host stand gets fewer interruptions and fewer walk-offs.
Text-club promotions
TCR-approved campaign lets Asian Gourmet broadcast Tuesday specials, new-menu alerts, and private-event offers to opted-in diners. Real open rates, not email-style 10% opens.
Photography-forward design
Custom photography for both locations drives the home page and menu detail pages. On a category this crowded with stock photos of fried rice, that's the wedge.
The outcome
Staff got their nights back
Menus stay current because the POS is the source of truth. Reservations get confirmed and reminded automatically — the no-show rate dropped the first week. The waitlist SMS cut how many guests left frustrated after being told "it's about an hour." The text club runs as a monthly push, not a scramble.
Ongoing, we handle hosting, care, SEO, and any menu or seasonal campaign work under the partnership. Asian Gourmet focuses on the food; we handle the stack behind the site.